The Business Case for Offering Ceramic Coating on Aircraft
If you are not offering ceramic coating, you are not selling your highest margin service. A full exterior wash on a light jet might bring $1,500. The same aircraft with full paint correction and ceramic coating application is $6,000 to $12,000. The margin is better and the client is yours for 18 to 24 months of maintenance visits.
Aircraft owners buy it for easier cleaning between details since water beads off and contamination does not bond, paint protection from UV and exhaust staining, reduced drag on high performance aircraft, and resale value preservation.
Do not lead with the product. Lead with the outcome. Telling a client this coating will cut your cleaning time in half and protect the paint through your next major inspection cycle lands better than technical specifications.
The recurring revenue angle is the real play. Ceramic coatings need maintenance every 6 months. At $300 to $600 per maintenance visit, you have created a recurring line item from every coating job. Use CoreOP to set these reminders automatically. The system reaches back out before the client even starts thinking about the next service.